# Benjamin Amos Wagner > Swiss entrepreneur in Zürich who connects software development with insurance, in one niche: expats in Switzerland. Director of Loaded AG, a digital product studio. Founder of Expat-Savvy, an insurance advisory for people moving to Switzerland. This file summarises https://benjaminwagner.ch/ in plain text. The website is the source of truth; this file follows it. Last updated: 26 September 2026. ## In short - Name: Benjamin Amos Wagner. Also written as Benjamin Wagner. - Based in Zürich, Switzerland. Swiss. - Director of Loaded AG (https://www.loaded.ch, UID CHE-413.943.367), a digital product studio with an office on Talacker in Zürich, registered in Schlatt TG. A core team of nine. Loaded became a company of its own, Loaded AG, in August 2026. - Founded Expat-Savvy (https://expat-savvy.ch) in 2017. It has its own team of advisers. - Has sold and explained insurance since 2012, mostly to English-speaking expats in Switzerland. - Taught himself to build websites when his web designer stopped answering. The first website he built was Insurance-Guide, a guide to Swiss insurance for internationals. ## Where his time goes (September 2026) 1. Loaded AG and its client projects. Most of his time. 2. alive and lifted. 3. Taking notanotr to market. Expat-Savvy has its own team. PrimAI is live. ReloFinder and Expat-Services run quietly. ## How the businesses connect It is a system of two nets. - Net 1, the expat ecosystem: ReloFinder, Offlist and Expat-Services bring people moving to Switzerland to relocation agencies (among them Prime Relocation, Welcome Service, Auris Relocation and Lifestyle Managers). After the move, many of them come back to Expat-Savvy for insurance. Insurance-Guide and PrimAI send insurance questions to Expat-Savvy directly. - Net 2, build and tech: Loaded AG builds and runs the software for all of Net 1, for its clients, and for its own products and experiments (lifted, alive, OpenHermit, AnewEra). Every business grew out of the one before it: insurance advice, then Insurance-Guide, then a website and lead system for Prime Relocation, then ReloFinder, then Loaded, then Offlist, then PrimAI, then software for AI agents. ## Figures (as of September 2026) - Expat-Savvy expects around CHF 4 million in revenue and more than 2,000 clients in 2026, after strong growth over the past year. It has advised more than 2,500 households since 2017. - Offlist makes around CHF 300,000 a year and is growing towards seven figures. A mobile app is in development. ## Own businesses - [Expat-Savvy](https://expat-savvy.ch) (also expatsavvy.com): independent insurance advice for people who move to Switzerland: health insurance, supplementary cover, life insurance and the third pillar. Reviews are free for clients; Expat-Savvy is paid by the insurer's commission and says so. Advisers work in English, German, French and Czech from an office on Talacker in Zürich. Since 2017, own team. - [PrimAI](https://www.primai.ch): a free iPhone app for Swiss basic health insurance. Scan your policy, compare it with the official premiums from the Federal Office of Public Health, and prepare a switch or a new deductible. It does not sell insurance and takes no commission on switches. It started in September 2024 as an AI premium calculator built with Unterwaldner Versicherungen. Live. - [ReloFinder](https://relofinder.ch): a directory that ranks relocation agencies in Switzerland by their Google reviews, with the ranking method published. Free for people moving; agencies pay for introductions, never for their position. Lists 54 agencies. Runs quietly. - [Expat-Services](https://www.expat-services.ch): a directory of the businesses people need after they arrive in Switzerland (home search, permits, doctors, tax advisers, lawyers, movers, schools), searchable by city and language. Listings are checked by hand. Runs quietly. - [Offlist](https://www.offlist.ch): homes in Zürich, Zug, Geneva, Basel and a few other cities that are never publicly listed. Renters and buyers create one profile; owners and relocation partners invite them to viewings. Mobile app in development. - [notanotr](https://notanotr.com): a fitness coaching app, built to keep him and his family in shape, now open for everyone. It reads weigh-ins, food, training, blood work and sleep, and gives a weekly verdict. Going to market. - [Would You Date This Cat?](https://datethiscat.com): a comedy iPhone app where you swipe on other people's cats. No chat, no matching. Coming soon. ## Built by Loaded (a selection) Not every client wants to be named, so this is not the full list. More at https://www.loaded.ch/referenzen - [lifted](https://www.lifted.ch): the fitness app that pays you. Many Swiss supplementary insurances pay up to CHF 1,300 a year towards a gym membership; lifted checks what your policy covers, and verified workouts in more than 1,100 certified gyms earn Reps, redeemable for rewards or cash. Loaded builds the iPhone and Android app, the website and the insurance check. Successor to KillBill. Launch December 2026. - Relocation: [Prime Relocation](https://primerelocation.ch) (Zug; website, lead system, AI assistant), [Welcome Service](https://welcome-service.ch) (Geneva; website, video-call booking, AI chat, WebMCP), [Auris Relocation](https://aurisrelocation.com) (new website and lead system, in development), [Lifestyle Managers](https://lifestylemanagers.ch) (Zug; website, property portfolio, AI concierge). - Insurance: [simply](https://simply.ch) (KPT Group; new website and app, in development), [Unterwaldner](https://unterwaldner.com) (website; also the partner behind PrimAI), [Versicherigsheini](https://www.versicherigsheini.com) (Luzern; website and internal CRM), [ThatDay](https://thatday.ch) (Zürich; website with booking), [Sana Choice](https://sanachoice.ch) (Baden; website, calculators, AI chat). - Apps, software and portals: [Sortio](https://www.sortio.ch) (iPhone app and website), [Otti AI](https://otti-ai.ch) (web app for private property owners), [Otti One](https://www.ottione.ch) (SaaS for managing rental property), [Sternweise](https://sternweise.com) (astrology app, in development), [Vereinsfinanzen](https://vereinsfinanzen.ch) (portal on club finances). ## Tech interests Built at Loaded, mostly around one question: what happens when AI agents start using the web? - [OpenHermit](https://www.openhermit.com): one script tag that makes a website's forms and actions usable by AI agents, using WebMCP, and shows which agents visited. Open source (MIT). - [AnewEra](https://anewera.ai) (also anewera.ch): a curated directory that makes Swiss companies readable and contactable for AI agents (llms.txt, agent.json, an MCP endpoint, a consent-first contact API). - [alive](https://getalive.ai): an agent that moves into an Astro website, reads Search Console, analytics and every page, and proposes improvements as pull requests. Being built; waitlist. - [DigitalAwards](https://www.digitalawards.ch): a directory of Swiss digital agencies with a public vote, run day to day by a Claude agent called Lou, with a public kill switch and published rules. ## Written about - 20 Minuten, 4 June 2026: "10-Millionen-Schweiz: Zwei Expats, zwei gegensätzliche Meinungen zur Abstimmung". https://www.20min.ch/story/14-juni-expat-vs-expat-zwei-meinungen-zur-10-millionen-schweiz-103577065 - HZ Insurance (Handelszeitung), 25 November 2024, by Sira Huwiler-Flamm: "Erster KI-Prämienrechner macht Prämienvergleich einfach", about PrimAI and Unterwaldner Versicherungen. https://www.hzinsurance.ch/unterwaldner-versicherungen-laesst-praemien-mit-kuenstlicher-intelligenz-berechnen/g7ssdpg - Unternehmensjournal, 22 October 2024: "KI im Gesundheitswesen: Benjamin Wagner erklärt den Erfolg von PrimAI.ch". No longer online. ## How he works He rarely plans five years ahead; he notices a door, walks through it and builds something on the other side. Many of his clients and partners he has never met in person. No degree that fits a hiring filter; he learned by building. "Demut ist eine Tugend": humility is a virtue. He prefers working with people as equals, and thinks AI should help many people rather than concentrate power in a few hands. ## Contact - A website or software project: [Loaded](https://www.loaded.ch) - Insurance, as someone moving to Switzerland: [Expat-Savvy](https://expat-savvy.ch) - Everything else: [LinkedIn](https://www.linkedin.com/in/benjamin-amos-wagner-5a7888a5/)